Oseka : Time
CREDITS
ROLE
Design
Time is a music video by the artist Oseka.
Both title design and concept were created to reflect the idea presented in the video, in which time becomes something playful and surreal, like Salvador Dali's painting “Persistence of Memory”.
The Persistence of Memory brings a message related to temporality and illusion. Melting clocks represent a time that passes in a different way. Dali’s watches, with their melted hands, create a distorted notion of seconds.
The design was inspired by the ludic idea of a time that flows and melts, seen both in the video and in Dali’s painting, in addition to several visual meanings related to the word “time”.
LETTERING
The letters of the word "Time" were inspired by the contours of elements found in Dali's painting.
CREDITS
A grid was created based on the position of clock numbers to show the names involved in the project.
The idea is to simulate the clock’s hands indicating time.
⓵ FEATURED
✹ Bēhance Aug 17 – 2022
Featured in the Music Packaging category of Graphic Design gallery
✹ Bēhance Jul 28 – 2023
Featured in the Illustrator Gallery
⓶ CONCEPT
The shapes found in the painting The Persistence of Memory by Salvador Dali served as inspiration for the letters of the word “Time”.
Special thanks to Leonardo Portes.
©2023 Selected Works