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NETFLIX ADS AT OMR

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CAMPAIGN

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Completed at
DesignStudio

At OMR, Netflix Ads faced the challenge of cutting through a saturated environment where countless brands and ideas compete for attention. To stand out, we created a concept inspired by the world of fashion and catwalks, placing Netflix IPs as protagonists who looked back at the audience, reversing the usual perspective and putting brands in the spotlight.
A perspective-driven typographic system added depth and evoked the feeling of a runway, immersing visitors in fashion’s visual codes. This approach transformed the runway into a stage for attention, making brands feel elevated and culturally relevant, while reinforcing Netflix Ads’ mission to design experiences where attention is not just claimed but earned, immersive, and unforgettable.

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