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NCAD RECRUITMENT CAMPAIGN & PROSPECTUS
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BRAND IDENTITY
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EDITORIAL DESIGN
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CREDITS
Designed by Bob Gray
DESIGNERS
Bruno Moreni, Cassie Wright
ART DIRECTION
Keith McGuinness
ILLUSTRATION
John Slade
PHOTOGRAPHY
Matthew Thompson
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COMPLETED AT RED&GREY
The National College of Art and Design occupies a unique position in art and design education in Ireland, offering the widest range of art and design degrees at undergraduate and postgraduate level. The undergraduate campaign showcases NCAD as a energetic institution that encourages you to apply be free, draw, have fun, make, ask questions, be inventive, dream and challenge yourself if every way possible.
The tone of campaign encompasses all of these creative values and applies them across social media, posters, displays, presentations etc. etc. etc. The prospectus showcases NCAD as a energetic institution that encourages you to apply creative thinking, ask critical questions, practice inventive making, understand new methodologies, dream, seek the unknown and look for what is beautiful in the world.
The tone of the book is colourful, free and houses a series of illustrations and collages drawn from the fabric of the institution itself.
