Kendra Ferri ––
Psychologist & Sexologist
ROLE
Design & Art Direction
CREDITS
Kendra Ferri is a psychologist, sexologist and lecturer that helps her clients by connecting to their needs, understanding their anguish and guiding them to find the courage to embrace who they are and the liberty to change and develop as a human being.
The client requested that the brand reflected her own personality, transiting between extroverted and welcoming and to avoid too much seriousness.
The new identity helps Kendra to engage further with her audience and transmit authentically all the atmosphere around her method and work.
LOGOTYPE
The custom logotype was created with idea of flexibility, one of the client’s values and strategies to transition between her 3 occupation areas.
COLOR
Based on Kendra’s values, one of her main inspirations is the artist Frida Kahlo, so all the colors of the brand were inspired by Frida’s own meaning for each one of them, taken from the book “The Diary of Frida Kahlo: An Intimate Self-Portrait”.
The figure of Frida is something so symbolic in Kendra's universe that it is possible to find a painting with the artist’s face highlighted on the wall of Kendra’s office, where she attends to her clients.
Although Frida Kahlo has no direct relationship with psychology, Frida Kahlo's values, such as self-acceptance and resilience, align with Kendra's client-focused approach, encompassing empowerment, freedom, ideas on feminism, etc.
VISUALS
The visuals manifest the idea of helpfulness and shelter but also playful and light.
ICONS
The name of her previous brand was “Meu Elefante Branco” which referred to the saying “elephant in the room” but in the process we decided with her to use her own name as the brand to reflect even more who she is but to keep the ideia of the elephant in the visuals as a symbol.
PHOTOGRAPHY
The idea of the photographs also came from the indian parable “Blind Men and an Elephant”, in which we used Kendra’s hand (blue color) as being the one guiding the client (green color) through some mental health issues such as depression, anxiety, sexuality, freedom, etc.
⓵ FEATURED
✹ Bēhance Aug 19 – 2022
Featured in the Best of Bēhance Gallery
⓶ PRESS
⓷ Client's Testimonial
"Developing my visual identity with Bruno was something surprising, since my work involves facilitating the self-knowledge of my clients, I really didn't imagine that this would be my process of getting to know myself and understanding how I position myself in the world professionally.
It was a sensitive project, and I couldn't remain indifferent to the questions I was asked, it was about me, but about things I had never thought about!
When Bruno showed me the finished project I cried, because I was there, in every line, in every color, in every photo, it was about me, about flexibility, fun and empathy.
He managed to really see me with all the questions so intelligently asked and he managed to express who I really am and the professional I seek to be every day."
KENDRA FERRI,
Psychologist
©2023 Selected Works